What entrepreneur and innovator Joe Kiani was doing in the year after Masimo’s resignation

Over more than three decades, Joe Kiani has led Masimo from a California start-up to a global leader in patient monitoring. Since resigning at the end of 2024, Kiani has not slowed down, but rather has redirected his energy into a series of ventures combining health, technology and human relationships.

Continuing the legacy of health innovation

Shortly after his departure, Kiani deepened his focus Willow Labsa company he founded in 1998 to improve human health through data and behavior analysis. Willow’s mission is focused on empowering people to manage their health proactively rather than reactively.

A key part of this mission is Nutu, a digital platform designed to help individuals improve their well-being through small, measurable changes in diet, activity and sleep. The app uses wearable data and user input to generate a personalized progress indicator. The system emphasizes incremental lifestyle improvements and sustained commitment, rather than one-size-fits-all recommendations.

The company’s approach reflects Kiani’s long-standing belief that technology should simplify health decisions and help people live longer, healthier lives.

Entering media technology with like-minded labs

In July 2025, Kiani stayed CEO of Like Minded Labsa Santa Monica-based media technology company focused on transforming digital communications and creative collaboration.

Around the same time, former Disney CEO Bob Chapek also joined the company’s board, emphasizing its focus on scalable content-driven innovation.

Kiani’s leadership at Like Minded Labs appears to be guided by the same principles that have guided his previous ventures: technical rigor, long-term thinking, and a commitment to products that improve the way people communicate.

Consistent commitment to safety and purpose

Kiani still chairs Patient Safety Movement Foundationwhich he founded in 2012 to reduce preventable deaths in hospitals around the world. The Foundation works with healthcare providers, policymakers and technology companies to share best practices and increase transparency in patient outcomes.

This ongoing support reinforces the overall spirit of all Kiani’s work: a commitment to the ethical and effective use of technology to improve people’s well-being. Whether it’s hospital systems, personal health apps, or media platforms, his focus is on how innovation can serve people more directly.

Strategic investments in healthcare innovation

Kiani has recently contributed capital, board roles and expertise to emerging and established health technology ventures, including MY01, SMS biotechnology, IRIDAMEDAND CDX Medical Technologieswhich reinforces the commitment to changing the boundaries of medical care.

Building on a proven foundation

Joe Kiani’s career path shows a consistent pattern: identify a problem, build the technology to solve it, and scale the solution until it transforms an industry.

While industries and companies have evolved, the core mission remains clear: to use engineering and creativity to make technology serve humanity more effectively.